Marketing Communications

For people to understand each other, they need to converse. To spread the message or idea to another party, a person must communicate to them. This is not different in terms of marketing. In order to get the message across to the targeted market, related media must be used. The formal term for this type of communication is marketing communication. This kind of communication is also coined as integrated marketing communications. Examples of media used in this type of communications are advertising, promotion, packaging, direct marketing, sponsorship and the likes.

The traditional way on this type of marketing is through the use of traditional channels such as the use of TV ads, radio ads and newsprint. These are already considered traditional ways because it has already been used in such a very long period of time. With all honesty, this type of communication is still effective but everything in this world changes and the way of communication is not an exception to that rule.

The new communication of marketing is through the use of the internet. The internet has a lot of use in terms of business to business marketing. It has greatly benefited from the success of the internet. With the internet, the mode of communication is limitless. One can make an article just like in the newsprint. A video can also be made and uploaded to the internet. One can also make voice ads just like in the radio. A very own website can be created so that all the information pertaining to the product or service can be placed on that site so that everyone can see. With the rise of social networking sites, it has opened another avenue to communicate with the targeted market.

To further differentiate the traditional from the new trend of communication, you must take notice on how articles are submitted to be advertised. Before, it is given to newspaper or other form of print media and hope that it will be accepted but now, with the internet, all you have to do is just make an article and give it to article directories and it will be published. The simplicity and quickness is very evident if the internet is being used. Another example is the use of video for advertising. Before the only way is through TV ad slots and it entails too much cost but with the internet, only you have to do is upload the video on a free video repository and it is ready to be everyone to be seen. With this, it is perfect vehicle if you are on a tight budget.

If everything is taken a closer look, the difference is only the way it is being delivered but the concept remains the same. Just like for article marketing, articles are still written but it is just sent via internet rather than to newspaper or other newsprint. It is the same with the use of videos, videos are to be made but now it is just posted in YouTube for everyone to see.

In conclusion, everything is changing and you must be up to date of the change especially when it comes to marketing because it may be the reason for the rise or fall of your business.

Naked Web Marketing Part 2

The web shares

This should be a major consideration for web marketing, but instead it is ignored. A web marketer will suggest that we use Facebook, Twitter or Linked-in, among other social media because they all share. And that means that we forget about sharing through our own web site and we end up giving our best content away. And for what?

The time focus for Facebook is short. Even shorter for Twitter. Our best content should be shared from our own site first because it makes our web site stronger. Then we can feed bits to social media to attract attention. Attention from social media sites is very short lived and has to be constantly repeated, but on our own site the same information builds and attracts, and then builds and attracts even more.

If that doesn’t hit you between the eyes then you are not getting the significance of sharing. It is not just social media that can use this powerful aspect of web marketing and we would be wise not to put control of our most attractive content in the hands of social media. They can use or misuse it all however they please.

Web marketers don’t seem to get it

Web designers and web marketers are pretty much sold on letting trendy social media control your web marketing. They can make money by running your social media campaign, which may be quite alright if they also helped you share directly from your own web site.

Sharing is important for long term growth and it can be accomplished over time. Don’t rush or panic. The truth is that all your, so-called, competitors are not sharing and are not growing. Time is something you have a lot of, but there’s no time like the present for getting started. And you are probably wondering just what your business has to share with its market.

A brief list of the more important web attributes:

• No time or space limitations on web marketing

• The Internet swallowed all other media and makes them adapt to the web

• The web is a virtual reality – having many more nodes plugged in

• You don’t find your market – they find you

No time or space:

As soon as you start talking about your market’s biggest problem – You know, the one you solve – then you have all the time and space you could ever want. Your market likes that, it attracts them and it interests them. Keep going, talk about other problems they have so as to include an ever wider market.

Swallowed all other media:

The web is not like any other media. It can be your telephone, but it works differently. It can be your newspaper, but it works differently. It can even advertise and use push marketing, but most of the benefits come from using pull marketing. In fact, pull marketing is second nature to the web and has a much greater reach than trying to push.

The web is a virtual reality:

A virtual reality is no less real than a physical (material) reality, it’s just that a virtual reality has many more social, business and institutional connections all plugged in and ready to connect.

Your market finds you:

Your web market is anonymous. It is your web site that has to have attractive content in order to stand out from other sites. Web designers like to think their awesome designs attract but search engines don’t pay attention to graphics. Web marketers like to think their advertising attracts but web users (you and me included) try to ignore ads.

The biggest attraction for our market is when we share information about solving their problem. They didn’t come to our web site to see pretty web designs or to see and read our ads – they came thinking we could help them.

Attracting your market

Helping your market by sharing your information does not mean giving away the recipe to your secret sauce. Your competitors may want the secret but your market could care less. They are not going to mix up a batch of your secret sauce, instead they are going to want you to implement your secrets and pay you for doing that.

You will have many ways your secret sauce can be used and your web site can list them and hold them all. All of the problems your secret sauce has solved can be written up and go on the web. As you share all the problems and solutions you can remember you will be building a destination web site while other business owners are chasing after a market they can’t see or touch.

Finding Internet Marketing Services Right for Your Business

The Internet is huge. No one will deny that, and the role it plays in business is becoming more and more important as well. It is no longer sufficient to do business offline, if you want to succeed in this technology driven new age, then you will have to do a bit of Internet marketing.

There are a number of Internet marketing services available to you, whether it is in the form of companies that specialise in it, or various standalone apps or tools that, if you have the time and knowledge to do so, can provide information on number of visitors, clicks, purchases and such forth.

If you are looking for Internet marketing services for your business then, what aspects of it should you particularly focus on?

Design will be more important than ever this year. It could be a wise idea therefore, to look for companies specialising in internet marketing services that also offer web development and design as part of the service.

Not only will they be able to offer typical SEO and PPC services, a vital part of any strategy, but they will also be able to offer services above and beyond others, by specifically tailoring your site for the purpose of attracting customers.

With a site tailored to not only your needs, but to attracting customers and getting them to make that all important purchase, you could soon start to see an increase in revenue from the online side of your business.

Social media will continue to offer internet marketing opportunities; however, it might be worth considering services that focus on the visual aspect of campaigns too. Photos, images and videos are a great way of drawing in customers to your site. Many studies suggest a picture or video is a lot more likely to stick in our memory than a bulk of text.

On the social media side of things, there are many tools and apps out there to best utilise social media platforms for your business. Whether it be Wildlife from Google or analytic programmes like SproutSocial. Do a little research into the advantages and disadvantages of these for your company.

You should also look for Internet marketing services that know a thing or two about the potential of mobile, if you find an Internet marketing firm which is not aware of mobiles potential, you definitely need to look elsewhere. Mobile is getting bigger than ever, with more people picking up smartphones, tablets and the like and surfing the web.

Many people will even surf the web on their phone or tablet whilst watching TV, so a product that generates an interest on the TV will quickly get them tapping away on their smart device to find it or similar products.

It is also important therefore to make sure that any marketing that you do online is cross transferable, whether it’s for desktop, tablet or smartphone. Look for Internet marketing services which offer you the best way of utilising all of them.

Content marketing is another vital component of a company offering top level Internet marketing services. Google is constantly punishing sites with substandard or copied content, so it is well worth your while to either invest in companies offering tailor made content services, or looking to do something yourself via company blogs and other such things.

Internet marketing services will be vital in anyone wanting to move or even consolidate themselves in the online world this year, so it is vital to get a grip on them.