Choose Better Internet Marketing Services for Better Profits

Marketing over the internet needs constant updating about business events, evaluation of marketed products, and regular interaction with customers. Today internet marketing services have become a quintessential part of online marketing. Even though most companies do know that such services play an important role in the development of their company, they are still unaware about how to get in touch with them, or what are the services which these companies provide. Most of them are still in the dark as to what are the uses of these agencies, except that they are employed to turn a visitor of their website to a potential customer.

So, the basic step is to know what internet marketing services are and what services they provide. Calculate what information you want to put on your website, how interestingly it can be put on the website, in an easy and understanding manner for the average person. While it is a fact that marketing services are important for your business, it is equally important not to be nonchalant while choosing an internet marketing company. There are companies that promise fancy service options to woo you into signing a deal with them. Hence, people need to be cautious and need to select just the right company for your online business to run smoothly.

A website which talks loads about your business needs to concentrate on the particular product. It should provide keywords that are relevant to the product and must keep updating so that browsers follow it on a daily basis. Since search engines are looking for keywords, it is absolutely necessary to project relevant keywords. However, you must constantly keep a check on this and make sure that the particular service provider is not stuffing your website with keywords. This will make your website awkward and dry. Subsequently, make your website interesting, so that customers keep coming back to it.

Business marketing with the help of social networking websites is the norm of twentieth century. While choosing internet marketing services make sure that the company which you select enables you to keep in touch with your customers through social networking websites like Facebook, LinkedIn, Twitter and MySpace. The interesting aspect with social networking is that it helps with quick access to the public. It is the best form of word-of-mouth publicity which your product can get. It is a kind of add-on which enables you to market your product even without moving away from your desk.

Select from a list of internet marketing services and choose one which suits best for your website. Always remember to choose a service which helps you to keep in touch with your customers and provides interesting free stuff for them. Ask your service provider to provide newsletters for this purpose. These are effective ways to promote your product without much effort. The main purpose of a newsletter is to build a relationship between you and the customer over a period of time.

Internet Marketing Services: What Should You Engage In?

For those new to building businesses online or taking a traditional business to online, internet marketing is equivalent to a mythical beast of elusive nature. Building a website alone is complicated enough even with a web designer working on it, but now internet marketing? Search engine optimization? Social media marketing? Videos? Podcasting? Wait, will the list ever end?

Such as the perplexing questions one will have in her mind if she is not familiar with internet marketing at all. It gets worse when so-called gurus try to bombard with pitches on their services which deliver the world only at cost of $998.238 to make sure you generate $1234.5678 in net revenue a week from your website. With things like this, internet marketing can’t be legit, right?

Fortunately internet marketing is a real deal. A bona fide set of methods which you can use together with traditional marketing strategies to maximize your revenue and deliver cost-effective messages to widest audience possible. But if you are completely baffled about all internet marketing mumbo-jumbo, then you will need to know what internet marketing services you should pursue. Without knowing what will fit your needs and your target market, you will just be wasting your money.

“Know Thy Market, First”

Internet marketing is just like any regular marketing, it deals with people – individuals who have problems and want to solve those by buying your products and services. It only uses Internet to deliver your marketing messages and information to people in your target market plus more. Nothing magical or confusing here.

If you have decided to engage in internet marketing services, you absolutely must know about your customers. You have to know where they go, what they like, what their demographics and sociographics profiles are, which websites they usually go, what social networks they are, what time they are mostly active online, where they are looking for your products, what influence their decisions and… well, you get the picture.

Without knowing your customers, you cannot target and direct any of your marketing efforts, be it traditional or online, to be efficient and effective.

Now that it is clear you need to know about your market first, let’s get down to details about internet marketing services.

“Search Engine Optimization”

Search Engine Optimization (“SEO”) is a process to push your website to be in top 10 spots of first page in search engines when people search for related terms to your business. 90% of internet users use search engines to find information they want. And most of them pay attention only to top 10 results. If your website is in there, you are guaranteed to gain a lot of visitors. This kind of ranking is something you cannot buy. It is a process which an internet marketing professional can help you with.

“Email Marketing”

No, not those spam mails we all hate. There are truly legitimate ways to use email as a marketing tool without being annoying or sending spams. Internet marketing professionals can help you build a list of email newsletter subscribers who are willingly giving their contacts to you to send them emails, and also help you to run regular email newsletter to keep your subscribers updated about whatever information you want them to know. It is similar to warm-approach in traditional marketing.

“Videos Distribution”

Very high percentage of today’s internet usage is in videos. YouTube, Vimeo and alike are very popular for several reasons. It is undeniable that people tend to pay more attention to video contents than texts. Online marketing experts can help you create suitable videos for your business and rank them in search engines, along with distributing those using social networks to attract maximum eyeballs. And speaking of which…

“Social Networks”

Basically social networks are where people hang out online to talk about their interests, daily happenings, post photos they shot or like, share information, news and gossips and generally doing social activities. We all have one. It is pretty certain you know what Facebook is.

Marketers can tap into these social networks to actually increase brand awareness, brand exposure and increase revenues. You need to find if your target market is suitable for which social networking platform. Chances are, you will find them on one or another. Online marketers can help you build campaigns to reach out to them with suitable messages without trying to sell too much.

How to Write Marketing Communications Plans

Marketing Communications are “all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used” (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as “the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses” (Yeshin, 1999). Marketing communications are: adverting, sales promotions, personal selling, PR and direct and interactive marketing (Fill, 1999).
Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience.
Marketing Communications Plans are generally based on two different frameworks: Marketing Communications Planning Framework and SOSTAC (Fill, 1999).

Marketing Communications Plans consist of the following vital elements:

Context analysis

Promotional objectives

Marketing communications strategy

Promotional mix (methods and tools)

Budget schedule

Evaluation and control (Fill, 1999).

When writing marketing communications plan it is important to:

1. Set corporate, marketing and marketing communications objectives, which would support and integrate with each other.

2. Develop segmentation, targeting and positioning strategies

3. Develop creative message with which Marketing Communications Plan with communicate with target audience

4. Select and justify one or combination of marketing strategies (push, pull or profile)

5. Develop well-rounded and creative set of promotional mediums and allocate appropriate budget for each medium.

6. Create contingency planning strategy (in case something goes wrong)

7. Set strict set of evaluation and control mediums which would include milestones and continuous evaluation

References

Fill C (1999) Marketing Communications, 2nd Edition, Prentice Hall Europe
Yeshin T, (1999) Integrated Marketing Communications, The chartered institute of marketing, Butterworth Heinemann, Oxford
http://www.marcommwise.com/glossary.phtml?a=m&s=0

Please find below links to excellent Marketing Communications Plans:

C/M/315. INTEGRATED MARKETING COMMUNICATIONS PLAN FOR ROYAL CARIBBEAN CRUISES LTD

S/M/162. Marketing communication plan: Philips SatinIce UK, and current marketing communications strategy analysis

S/M/158. Marketing Communication Plan for British Airways

S/M/158. Marketing Communication Plan for British Airways

E/M/14. Marketing Communications Plan for Pizza Hut

C/M/180. Internet music search engine Promotion Campaign

C/M/171. Analysis of the 50+ customer group for M&S and brief outline of a promotional campaign

P/M/311. Marketing communication Plan for Direct Lines the breakdown service

S/M/77. Project Management for Marketing Communications Campaign

P/M/289. Marketing Communications Plan for ROYAL DUTCH/ SHELL

S/M/69. Marketing Communications Plan for British Airways (BA)

P/M/269. Marketing Communications Plan for Shell

P/M/262. Marketing Communications Plan for North West Valley Sailing Club

C/M/117. Marketing Communications Plan for Hugo Boss

P/M/252. Marketing Communications Plan for the Introduction of New Product: Smoothie

P/M/139. Marketing Communications Plan for Haagen-Dazs

P/M/130. Marketing Communications Plan for the new degree programme

P/M/133. Marketing Communications Plan for Marks and Spencer

P/M/134. Analysis and development of Marketing Communications Plan for Adidas (US)

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