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Internet Marketing Services Are Using These Same Techniques

With the multitude of internet marketing services and techniques that you hear about daily as you get bombarded with promotional material after promotional material in our emails you come to realize two things. The rationalization of these two main focal points are what lead many online marketers to their doom.

The first thing you come to terms with as you start to focus is how truly overwhelming all of this is! You can’t possibly learn all of these new internet marketing techniques fast enough, master them and implement them effectively all at one time so that you can begin to promote your products, services or affiliate programs.

This brings you to the second realization. You need help! So you decide to hire internet marketing services that are provided by outside experts and so called gurus that promise to help you bring in more traffic, help you build your email list and ultimately increase your monthly sales volume. Don’t worry we’ve all made this mistake, but there is light at the end of the tunnel.

Take One Day To Evaluate All Of Your Resources

I can’t stress how important this is. Internet marketing services FEED on your frustrations! They know that you are bombarded daily by emails that you get from other internet marketing veterans that want to sell you their own products and services. In fact they’re counting on the fact that you’ve actually bought and paid for several of these and that at this point you’re so way beyond frustrated that you’ll do anything, even PAY THEM MONEY to provide you their own internet marketing services that are using the same internet marketing techniques that you could be using yourself for free.

Cancel The Majority Of Your Subscriptions

This is hard for most of us to do. We’ve grown to depend on the advice of these so called internet marketing services, experts and gurus. There is a symbiotic co-dependent relationship formed that has gotten you in the rut you’re in. I’m sure that most of the people you get all these emails are nice, but their bottom line is NOT to be you’re friend. They want to make money online just like YOU want to make money online. The key thing to consider here is that you need to STOP giving them your money and STOP spending all that time reading the tons and tons of emails, so that you can focus on what works and take action.

Stop Paying Internet Marketing Service Providers

This is often the hardest link in your chain to break. What little success that you’ve achieved thus far is only there because of your internet marketing efforts. In that back of your mind you’re telling yourself that the internet marketing services that are provided by online providers are working, just not quite as well as you want them too. The truth is that their using the exact same internet marketing techniques that everyone else is and these techniques are NOT hard to learn! When you stop paying for all the internet marketing services and start focusing your time and money more directly on taking ACTION you’ll notice that you’re paying out less money and yet at the same time your monthly income and website page ranks are still increasing.

Now Is The Time To Take Action And Start Profiting

I realize that things are still very overwhelming, especially if you’re just getting started or if you’ve have a history of trial and error which has brought you in little or no success. Take a deep breath, relax, relate, release and let go of that past that has haunted you. Let go of the overwhelming frustration that comes from inexperience if that is the problem. Internet marketing services and all these so called new internet marketing techniques are NOT the answer. Here’s a clue to get you started;

Social Networking & Social Marketing Is Not New

From the early days of the internet there have been internet marketing services that provided advertising services on bulletin boards, which later lead people to going online using dial up connections and creating social networks of their own through their AOL or other ISP connections. This is how things were done in the early days. What has changed isn’t the concept of social networking & marketing or internet marketing services. The real change that people are talking so much about with the whole buzz of the Web 2.0 craze isn’t social networking & marketing at all, it’s the fact that it’s become so incredibly easy!

With WYSIWYG The Learning Curve Is No Longer Steep

Social Networking & Marketing is definitely getting more popular with the WYSIWYG (what you see is what you get) interfaces that we see on MySpace, Squidoo, YouTube, Facebook and the “groups” that you can join through Yahoo, MSN and the almighty Google. The new advancements make things easy to customize, add video and in many cases create your own “squeeze page” that you can publish and then use to promote your products, services and affiliate programs.

This is the secret to the internet marketing services that many of you are already paying for. Using these same principals there are online blogs and forums that you can use as well and these are no secret either. The only thing that makes it harder for newbies and people who have failed in the past is that they either don’t know HOW, they don’t know WHERE or they don’t fully understand WHY certain things are done the way they are.

One last thing to give you something to think about before I go

Please bare in mind that this is solely based on my own biased opinion, which comes from years of experience as a web designer, web host and internet marketing promoter. My thoughts on all of this are simple if you would like to save an incredible amount of time, energy and money. Try by focusing on ONE THING at a time and learn everything you can. There are video, audio and pdf style tutorials readily available at reasonable prices. All you need to do is find ONE SOURCE that you can get as much material from as possible at a reasonable price and then begin your learning experience.

Go in to this with an open mind. Often you may think that YOU KNOW something, when in truth you are familiar with what it is and the basics of how it works, but you’re not yet proficient enough to be called an “expert”…..yet. I add that last little bit because I believe that with the right tutoring you can and will be one!

Internet Marketing Services – What Should You Pursue?

You may often wonder what really Internet marketing is. Well, there have been many definitions formulated by various gurus of Internet marketing. Individuals who have tried out the huge and lucrative business opportunity of Internet marketing also have provided various interpretations of it. Though several such definitions and interpretations have been suggested yet hundreds and thousands of aspiring internet marketers are still in the quest for getting the exact definition of Internet marketing. Such Internet marketing aspirants want to get a clear idea of what exactly they are seeking to get into.

In an endeavor to determine the much wanted exact definition of Internet marketing we can examine some situations. With the question of defining Internet marketing being put forward to some 100 individuals- 99 of them point out to the search engine as the ultimate path finder in this regard. Then one can go to one’s favorite search engine and type in the words “define Internet marketing” and click on the searching icon to give…the results.

In the search results pages the top pages will be the ones displaying information/web pages of marketing veterans established as pioneers of Internet marketing. Such persons have rightfully secured a spot to provide a definition of Internet marketing from their viewpoint. There are, however, the placement ads on search result pages and glancing upon them will reveal another story altogether.

It is with the intention of helping websites get more traffic or hits that most of the ads related with Internet marketing have been set up. Indeed Internet traffic is the lifeblood of any website and the sites thrive on Internet traffic. Now we may combine this concept with the traditional concept of marketing conduction with the Internet acting as the marketing medium here. The following conclusion providing a definition of Internet marketing can be arrived at:

“Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings”.

Thus, the interactive technology specified as the “Internet” is to be utilized for fulfillment of Internet marketing. Different Internet marketing services existing are involved in the utilization of the Internet. These are the services which are requisite of the Internet to be able to perform its specific tasks in the capacity of marketing medium between Internet marketers and clients pertaining to them.

In order to keep alive their online business all online entrepreneurs need to familiarize themselves with Internet marketing services. These are the services which are vital for their online business’s development and also for making their Internet marketing careers successful.

Information on some basic Internet marketing services is provided here for you to learn about and familiarize yourself with:

Search Engine Optimization– In order to locate websites and finding useful information on the Web the search engines are used. These are powerful tools used by most Internet users for finding the information they are seeking. Efforts need to be made so as to ensure that your site is appearing on the top pages of a search engine page result. By search engine optimization i.e. optimizing your website by reengineering its contents you can expect to secure better search engine placements.

Indexing– The procedure of submission of your web pages for search engine registration and registration in various Internet based directories is involved in indexing.

Keyword research– The highly searched keywords and key phrases relevant to your online business can be identified by keyword research.

SEO consultation need– Internet marketers who are novices in the field can well invest with an SEO consultant. This is suggested if you wish to receive help in planning the methods of successfully marketing your website.

Use net– The Use net is a fast and efficient method for generating targeted traffic for your website. This involves a worldwide bulletin board system in which there are over 14,000 forums covering every interest group. Everyday this is commonly used by millions of individuals all over the world.

E-mail marketing procedures– An electronic mail is made use of here. This is sent to a list of subscribers who wish to receive updates of your products and services. E-mail marketing is a popular Internet marketing advertising method.

Press releases services– Useful information concerning your online business (website) like site launches, special products on offer or other helpful information are announced through press releases. In order to ensure that more people are attracted towards your site the press releases are carefully drafted.

These are the basic and essential ones among the Internet marketing services. There are various other Internet marketing services available too. In order to be successful in your Internet marketing business you need to carefully integrate any of these in your online business so that the best results are derived.

X-Ray Vision For Web Marketing

Seeing what others miss
How many small business owners really have an accurate description of their web market?

The reason this question comes up is because the vast majority of business web sites do not even speak to their market. In fact, the only people the web site speaks to are company people such as owners and managers.

We can all see the company clearly in any business design, but our market is not interested in our company. They have their problems and they have no need, right now, to know what wonderful people make up this business web site.

If our market cannot see how the web site is trying to help them then help is not there. If our intention is to build a relationship with our market then the help we offer needs to be the first thing our market sees. They love this and they want this and it is the best part of our marketing.

How do small business designs block their own market?
A good analogy is found when we meet someone that only talks about themselves. We get bored instantly when we realize they have nothing of interest to offer us.

I remember growing up as a young kid and with friends we would sometimes run into this older character that bragged about his rich uncle that had a Cadillac a block long and he had to take it to the airport to turn it around.

We weren’t fooled but we got a good laugh. At least he was entertaining even if he wasn’t helpful. And after the second time there was nothing new and we got bored by his bragging because this guy didn’t care who he talked to as he just kept telling the same stories.

Isn’t this just like a typical small business web site?
Not once on the page is there any recognition of who the web market is. Not once does the web site mention a problem their market experiences and the causes for the problem. Not once is there a sense that the web site cares about the market and wants to serve that market.

No, all that the web site shows is that the only interest is in selling us something whether we need it or not. That’s their story being told over and over.

The bottom line about customer relations
As small business owners we get in our own way and totally block any communication with our own market when we focus on our product or service. Nobody is interested in us talking about ourselves and what we have to sell.

Read any business home page and it tells you about the company and why you should be impressed with the company, but you cannot find a clue as to the market. Not even with X-ray vision can you find who the market is.

Our market wants to know how we can solve their problems and we totally ignore the issue while we talk about product features and benefits. We actually think that a product description is real content – but no one cares about our product description, in fact, no one even cares about our product until they know it really has a solution to their biggest problem.

How does it feel?
How does it feel when someone ignores you?
How does it feel when someone asks you to buy?
How does it feel when someone asks us how they can help?

The last of those 3 questions is what attracts us the most. It captures our interest and our curiosity. It is just like getting a free gift because that is what it is, and we are going to benefit by learning something we never knew before.

How did we get here in the first place?
How did we come to build such poor marketing web sites? We got here by listening to web designers instead of thinking with a business mind. Web designers paid a lot of attention to us and our business and it all felt good and so we thought we were on the right track. The end result is that our web site pays a lot of attention to our business and zero to our web market.

Lesson learned
We cannot let our web designer be the one to design our web site. All we want our designer for is to do the technical aspects of building a web site. It is our job as small business owners to figure out what our web market wants and how to serve them best.

Okay, so you want ideas on how to display your helpful information and a web designer could help if they forgot all about their trendy design packages. It is going to take something different in web design to put your helpful information first, but in bite size chunks.

Navigation for information is going to take some thinking. Hypertext lists may work. Paragraph intro with hide and click drop down information may work. Hover text with slide in info may work. The real job of a web designer is to help you find and use the best means of providing information to your market.

Seeing your market
I challenge you to go look at your home page, or any other business, and see if you can figure out who the market is. Almost all small business web sites fail to identify their market and you can’t build a relationship by saying, “Hey you, look at what we have!” But you might sell if your web site said, “Hey farmer Jones, would you like a fence post that lasts 100 years?”

How do you get X-Ray eyes?
To acquire x-ray eyes you just need to look inward, that’s where you find all your insight. It’s not difficult at all and if you’ve ever been caught daydreaming then you are using insight.

We need to pretend that we are the market. We are the homeowner with a leaky pipe, or the guy with a hole in his shoe. Whatever we sell we need to be that market and wrap ourselves up in the problem that this market has. If we don’t feel the pain then we can’t talk about it, and we want to talk about that pain and how we are going to solve the problem that creates the pain.

When we then put our eyes back on our own web site we can see through the filler we thought was real web content. We can see as our market sees and we will find lots of things in need of change.

Using logic and foresight
Analysis and logic can confirm, or it can contradict the feelings and insight you have about your market. I recommend using insight and if logic doesn’t back it up then toss out the logic.

Why toss out the logic?
The web does not work with factual data like demographics. Instead, web marketing works best with psycho-graphics where beliefs, habits, Likes & dislikes, and shared values play a big role in defining a market. These are intangible and emotional values that are difficult to back up with logic.

We need to go with our emotions and intuition because they are the same tools we use when developing social skills, and our web site is sorely lacking in social skills.

Before we even think about connecting with social networks we need our web site to express its own social attitudes.