Search Results

Web Marketing Consultancy: A Solution to Your Web Marketing Needs

Marketing is a key function of any business enterprise. Business enterprises exist to serve customers and consequently earn rewards in the form of profit. These involves product design, product branding, product packaging, product publicity, product promotion, product selling and delivery. Internet has radically changed the way we interact, communicate and generally the way we live. In this revolution, marketing has not been left behind. A kind of marketing that has come up to fit into this new revolution is known as web marketing.

Web marketing refers to use of the web as a resource for marketing purposes. Any marketing strategy and plan must be able to meet the ‘4P’ of marketing. That is Product, Price, Promotion and Place. Internet, being a recent concept, is a challenge to many business enterprises that have always used the traditional mode of marketing.

Beginning with the first of the ‘4P’, that is, Product, you will find that products offered on the web are basically intangible. For example, you want to buy a pizza or a chair on the web, you won’t be able to find them in their physical form, yet you have to buy. Therefore, the web product must be packaged in such a manner that enhances the look and feel that customers would have otherwise enjoyed had they visited a physical supermarket. This requires special marketing techniques.

The next ‘P’ is the price. Factors that determine price include cost of advertisement, publicity, selling and delivery. How do you price in a situation where your advertisement bill depends on the number of clicks per product? How do you reflect the cost of delivery to clients whose geographical location is scattered all over the globe and so unpredictable? This makes pricing of web-based products to be so complex and thereby defines the complexity of marketing.

The second last ‘P’ which is promotion and which encompasses publicity and advertising is another complex phenomenon. Promotion over the web is usually done through various ways, the most common being through search engines such as Google. Unlike the traditional bill boards which can be numbered, web advertising can be done on millions of sites which fluctuate randomly. How would you be able to assess the impact of your promotion in such a volatile situation? That becomes a big challenge. This and many other such challenges require professional help which can be availed through Web Marketing Consultancy.

The last ‘P’ which refers to place is a very important part of marketing. Place in this case, refers to where the product is delivered. With web marketing, the product can be delivered through hundreds, or thousands or even millions of web sites. This too is volatile and fluctuates very fast. How are you able to tell how many shopping sites your product has been assigned by Google? How can you monitor such? These are some of the challenges faced by web marketers.

To overcome this challenge of how to deal with internet which is increasingly hooking up a lot of potential clients, Web Marketing Consultancy becomes necessary. Web Marketing Consultancy is a professional service rendered by Marketing Consultants. They are professionals engaged in devising the best marketing plan that ensures not only that the product reaches the web market but satisfies the needs of ‘4P’.

Many business enterprises are in a transitional period, trying to enter into a market that had previously been unknown and whose dynamics are unpredictable. To make sure that a business enterprise reaps maximum gains in this market, Web Marketing Consultancy becomes a key to success.

A Mid-Market Company Marketing Communications Audit Could Improve ROI

Whether you’re a B2C, B2B or nonprofit marketer, developing your new marketing and marketing communications plan is always a challenge. And today, despite some glimmers of improvement to the economy, the world in which you operate is probably still a precarious one.

As you move forward in your planning process, one of the difficult questions you face is how to allocate your precious resources – money, time and people – among the various disciplines under consideration – social media, traditional media, content marketing, PR and events – as well as what message to deliver across them

Maybe now is the time to consider an audit of your marketing communications program to determine what is and what isn’t working. Look before you leap!

Developing A New Marketing Communications Plan

If you haven’t recently (or ever) conducted a marketing communications audit, now is the ideal time to do so, before committing your already stretched resources. Like a financial audit, this process will provide an independent picture of your current actions; in this case, it will help you determine the strengths and weakness of your marketing program as a whole, as well as how each communication tactic and message does or does not contribute to your objectives and strategy.

This review should include a thorough analysis of all of your internal and external communications tactics, creative approach, media mix, subject matter, budgets and market research. Interviews with key personal may also be necessary.

Benefits Of A Marketing Communications Audit

An audit can go a long way toward helping you through your planning to maximize ROI. It can provide you with:

  1. An understanding of where improvement is needed in your outbound and inbound messaging, so that a more holistic approach can be developed;
  2. An understanding of what is registering with your customers, prospects and employees versus what they really want to know about your brand;
  3. Knowledge of the connects and disconnects of your current theming, graphics, tone and manner of all messaging across all media – both traditional and new;
  4. Help in determining what subject matter should be communicated and what messages should be minimized or eliminated;
  5. An improved budget allocation, resource distribution and media mix to maximize your marketing communications ROI.

The results of the audit will provide you with an actionable and coordinated road map of message and message delivery, media mix and spending allocation across traditional and new media communications tactics. It will also provide you with peace of mind, knowing that you’ve developed your plan with increased rigor and professionalism.

Marketing Communications Consultants Round Out Your Team

All B2C, B2B and nonprofit marketers face increasing scrutiny to prove the value of their programs, as well as to demonstrate improved ROI. As you face this scrutiny, one thing is certain – your constituents, be they customers, prospects or donors, know a lot about your brand well before beginning a dialogue with you, or meeting face to face, much less buying.

Having the skills, time and budgets to build favorable awareness of and attitudes toward your brand among these constituents in advance of buying is a significant challenge. If this strikes a chord, now may be the time to tap into established, experienced and media neutral consultants to help you with your marketing communications audit.

Select consultants with broad scope and senior level experience across industries and brands, who are willing to “”tell it like it is” so candor will flourish. This apolitical objectivity can be a significant value to the profitable improvements of your brand. So don’t go it alone.

Marketing Communications Help You Achieve Your Business Goals

As a career field, marketing has a number of specialized functions. Marketing communications is just one of those specialties and focuses primarily on targeting a particular audience and making them as aware as possible of your product or message. A communications specialist can help you gain the attention of the right fraction of the population in order to increase your sales or other business success measures.

Designing your communications to fully achieve your goals is more challenging than it may immediately appear. After all, those communications can take on a wide variety of forms. Creating communications that are uniquely appropriate for each target audience and the media in which it is delivered is just one challenge. Ensuring that all of those various marketing messages mesh well with one another is also important.

Achieving the right mix of marketing media and still maintaining a comprehensive and cohesive marketing communications program can be extremely difficult, especially if you’re running a small to medium size business in which you and your employees where several hats.

Without a dedicated marketing communications specialist, you may be missing out on a great deal of potential business. Your reputation may not be out there, or if it is out there in the market, it may not be the reputation that you really want.

Achieving your business goals requires dedicated time and effort, including a lot of research, strategizing, and creative thinking in terms of your marketing ventures. A marketing specialist can help you bring your business up to speed with the competition by making your overall company’s communications as professional, attractive and goal driven as possible.

They can also help you eventually blow the competition out of the water by designing a marketing communications program that beats out all of your competitors’ schemes. By developing a program that is more comprehensive, better designed and extremely recognizable, a specialist can elevate your company’s brand identity to a new level.

The manner in which you approach different forms of marketing related communications varies depend upon a number of factors. The market segment you’re trying to reach is one. The avenue by which the message is delivered is another.

For example, a marketing related email newsletter is going to require a very different approach than would a clickable ad strategically placed on an industry website. The style and theme of both should communicate the overall character and motto of your business while still being uniquely appropriate for the venue in which the marketing materials appear. Finding that balance can be extremely difficult but a marketing communications specialist can greatly assist you in your efforts.